How to Delight Your Affiliates - Part 1

This is Part 1 of “How to Delight Affiliates” in my series on Affiliate Recruiting.

Those with effective affiliate networks know that in order to keep the network running smoothly and the sales coming in, it is important to keep the affiliates happy and willing to promote the product and makes sales. They should be made to feel that the product is worth promoting, as well as…

Those with effective affiliate networks know that in order to keep the network running smoothly and the sales coming in, it is important to keep the affiliates happy and willing to promote the product and makes sales. They should be made to feel that the product is worth promoting, as well as feeling that they are valued for the work they do to bring in those sales. There are many different ways that an affiliate can be made to feel positive about the work they are doing and the network they have joined.

Affiliate loyalty is important if you want to continue making sales through your network. An effective affiliate will be actively recruited by similar and competing products. These competitors may make generous offers to an affiliate who knows how to sell. If the affiliate has no loyalty to the network they are currently selling for, there is no reason to stay when the profit potential of a competing product is similar.

Make sure that your affiliates feel valued in order to garner their loyalty. One way to do this is to make your network feel like an exclusive club they have joined. Members of a club are more loyal than members of a potential opportunity that can be cast aside if it doesn’t pay right away. Even if the sales do not come immediately, a loyal affiliate will stick it out until they do.

Think about what a club provides- a club always has exclusive benefits available to its members, so make sure they get them. There are several ways to offer benefits to affiliates that they would not otherwise be able to get. One way to do this is to give affiliates a link where they can buy the product with an affiliates’ only discount. This is useful not only for garnering that much needed loyalty, but it also lets affiliates get better acquainted with the product, making it easier to find new markets for promotion.

An affiliate who already owns the product can then write the first-hand testimonials that are such a powerful part of affiliate advertising. Also, by providing affiliates with the special link, you may actually end up with people who join your affiliate network simply to get the discount on the product. If you choose to advertise this special reward, you will likely get new affiliates based on this alone. This not only adds affiliates to your network, but brings in a few sales you would not otherwise have had. And, once they have joined, they may just start generating other sales and decide to stay.

There are also bonuses that can be given to affiliates that will promote the “club” feel of your network. These can include offering affiliate only consulting services to network members. This is especially useful with digital goods that can be updated with more information through the consulting. This is a free service that will be appreciated by most affiliates.

Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites including http://www.affiliatemanagementformula.com/ and http://www.youraffiliateteam.com/