Because nothing grows revenue faster, for the investment, than a strong, well-managed affiliate program!

Many product owners, at one time or another, have filled the role of affiliate manager, if they have any affiliate program at all. For many, though, it makes sense to hire a full time affiliate manager to allow the product owner to concentrate on other ways of building their business…such as new product development, copywriting, etc.

Affiliate managers bring a great way of growing your business to its full potential. They typically do this in two different ways:

1. They increase the total number of active affiliates in your program.

2. They increase the average number of sales from each of those active affiliates.

Keep in mind a very important formula to determine the gross income generated by your affiliate program:

Total Affiliate Sales = Product Price times # Active Affiliates times Avg Monthly Sales per Affiliate

Every affiliate program has two different types of affiliate, those who sell consistently, and those who never sell, or rarely sell, (let’s just call them active and inactive for now). Inactive affiliates contribute nothing to the equation above, but they could become useful to an affiliate manager. The affiliate manager, as part of what they deliver, will try to motivate those inactive affiliates to start producing sales. In addition, they will actively be recruiting new affiliates (especially super affiliates) into the program.

 Let's see how the Amazing Affiliate Management Formula can apply to your specific program.

Affiliate Revenue Scenarios

1. Increase the number of active affiliates

Simply by using an affiliate manager to focus on recruiting more active affiliates, you can get dramatic  changes in your affiliate revenue with no upfront cost. See for yourself.

See the impact of increasing the number of active affiliates by just 10 percent

See the impact of increasing the number of active affiliates by just 20 percent

See the impact of increasing the number of active affiliates by 40 percent (not difficult to do if you currently have less than 20 active affiliates)

Now...here is where it REALLY gets exciting!

2. Increase the number of active affiliates AND motivate active affiliates to sell more product

By using an affiliate manager to focus on both a) recruiting more active affiliates and b) motivating affiliates to sell more of your products or services each month, you can get profound changes in your affiliate revenue with no upfront cost. See for yourself.

See the impact of increasing the number of active affiliates and affiliate sales/month  by just 10 percent

See the impact of increasing the number of active affiliates and affiliate sales/month by just 20 percent

See the impact of increasing the number of active affiliates and affiliate sales/month by 40 percent (not difficult to do if you currently have less than 20 active affiliates)

Note: The product price is pretty much fixed, though you could play around with that, doing some split testing to see the different conversion rates. These scenarios don't even suggest changing the price of your products or services. Although increasing product prices does not directly relate to affiliate program management, even a modest increase of 10% can have obvious positive impact on your revenues.