Because nothing grows revenue faster, for the investment, than a strong, well-managed affiliate program!

Remember...

Total Affiliate Sales = Product Price times # Active Affiliates times Avg Monthly Sales per Affiliate

It is often conservative, especially if you currently have under 20 active affiliates, to estimate a

40% increase in the number of active affiliates

As just mentioned, the affiliate manager will be actively recruiting, and paying particular attention into recruiting super affiliates (those with huge mailing lists or large visitor numbers (lists and visitors specifically targeted to your product).

Our Affiliate Management Formula calculator (below) applies this simple formula to see what it can mean with your specific program, but in most cases, the money spent on hiring an affiliate manager full time is more than compensated for by the additional revenue brought in.

What does this mean in terms of your bottom line? Well, for example, let us assume you have a $97 product. While you have 200 affiliates signed up to sell your product, say only 20 are actively promoting it. The average number of sales each month attributed to affiliate sales is 100, so the average per active affiliate is 5. That works out to gross annual affiliate sales of $116,400

With the assumptions above, with affiliate management actively seeking new affiliates, and keeping them active, this scenario can change to 28 active affiliates, still making an average of 5 sales each a month, and the gross annual affiliate sales becomes $162,960,

or an increase of approximately $46,560 just by recruiting 8 more active affiliates!

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